Therefore, by means of the deductive method, using a wide bibliografy and datas analyses, seeks to show that the aplication of the Parental Alienation Law, as well as the reasons for its elaboration, can means the materialization of another tool for gender violence, since the target, in the most part of the cases, is the maternal figure. Furthermore, the objective is to demonstrate that the use of the parental alienation is aimed at restraining reports of sexual abuse, this reports which, for your turn, are done for the mother against the father and, accordingly to research, are predominantly true. Nesse sentido, o novo relacionamento se constrói como uma mistura de seus protagonistas, sujeitando-se a transformações na medida em que surgem novidades. A coparentalidade pode ser entendida como as forças movidas pelos pais para garantir o melhor para a prole, trabalhando em equipe de maneira a fornecer o bem estar absoluto para os filhos. É justamente com o fim da conjugalidade, quando os pais buscam junto à justiça medidas para reorganizar a estrutura familiar, que a instabilidade e o desgaste redobram. Andradep. Conforme afirma Diasp. Ademais, para Gardnerp.
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Palavras-chave: Daltonismo. ABSTRACT The concern of the brands with the consumer with color blindness This monograph, entitled '' The concern of brands with consumers with color blindness '', aimed at analyzing how brands are concerned about the colorblind consumer, with the aim of bringing up the discussion about the issue of advertising and inclusion, as well as emphasizing color blindness within advertising. Considering that everyone has the right to consume, it was justified the need of this research in the scope of social inclusion and struggle for minorities. This monograph contemplated a comparative descriptive analysis between six brands that demonstrated the interest in the colorblind consumer, in order to describe how each campaign or product occurred, as well as to answer the analysis proposal: what has in a product adapted to the colorblind public and in a product made for the colorblind public? The present research is exploratory nature, because has a main theme that is little discussed and approached in our daily life. Of an inductive nature, the work was developed through documentary research, to a greater understanding and familiarity about the researched subject, and the comparative descriptive analysis as a way of explaining the topic approached.